When viewed as a snapshot of a specific period in illustration, the widespread appearance of this type of cartoony art...
... in all its minor variations...
is almost overwhelming.
It very nearly seems to have been the only illustrative alternative to photography at the time - especially in advertising.
A lot of the credit for its popularity must go to the ripple effect of Heinz Edelmann's work on the Beatle's Yellow Submarine animated film...
... but I have a sneaking suspicion that many illustrators and art directors would lay most of the credit at the feet of one group of artists at one specific studio.
We'll investigate this further... tomorrow.
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